HSBC ads banned for misleading consumers about green credentials | Financial Times
UK watchdog rules series publicising tree planting and net zero emissions plans failed to disclose fossil fuel financing
✒ The Advertising Standards Authority (ASA) of the UK marks the first time that the regulator bars ads by a bank on greenwashing grounds, setting a precedent for the financial sector.
Any future ads by HSBC that include environmental claims have to be “adequately qualified”, and “not omit material information” about its contribution to greenhouse gas emissions.