✒ The CEO is transforming Hershey from an iconic confection company to a leading snacking powerhouse by:
Setting a bold vision; developing a more agile, risk-taking culture with the help of key influencers*; bolstering our core and international businesses; and then branching out into new and popular categories with well-vetted up-and-coming brands.
* On how to get everyone on board by tapping influencers, the CEO says:
“I knew that our organization was full of people who understood that we had to embrace disruptive thinking and accelerate our pace or risk being left behind. Those leaders already embodied the new, more entrepreneurial culture I was trying to foster. I’d seen them champion breakthrough ideas and enact change over the years — or get frustrated when bosses or bureaucracy quashed their innovative ambitions. So I tapped them as key influencers and, where necessary, paired them with outstanding executors who could take us from plan to reality to scale.”