What Kylie Jenner Can Teach Us About M&A
Beauty giant Coty could revamp its sagging business by buying youngest Kardashian’s e-commerce juggernaut

✒ Short answer: “In­stead of over­pay­ing for once-dom­i­nant units that have prob­a­bly seen their best days, hunt for the emerg­ing su­per­stars where peak value is still to come. Strike­outs will hap­pen, but the cost of fail­ure is a round­ing er­ror com­pared with a big merger gone bad.”