✒ The answers according to The Economist:
- Companies that reduce inefficiencies, from the management of company expenses to the reconciliation of business payments, and thus ought to help companies cut back in more difficult times.
- Firms that create new revenue lines for their clients, such as enabling a travel agent to sell their customers insurance.
- Financial plumbers, from firms providing data or ones dabbling in crypto to those that help banks comply with sanctions.
These conclusions circle back to the holy grail in business: Increasing revenue, reducing costs, improving efficiency.